After our work on Bud American Ale, Critical Mass got the opportunity to pitch for the redesign Budweiser.com. After a 2-phased process of elimination, we won. I was an art director on this project from pitch to launch. /view details
Part of our strategy with launching BudAmericanAle.com was to also launch an iPhone app to help people find the beer. /view details
Anheuser-Busch launched a new beer in 2008: Budweiser American Ale. They asked Critical Mass to create their web presence and digital campaigns. I was an art director on the project. /view details
To perpetuate their TraditionALE theme, Bud American Ale asked Critical Mass to create banner extensions of their InaugurALE campaign. This was to help celebrate the inauguration of Barack Obama and be served up on CNN.com and NPR.org. /view details
