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	<description>a portfolio of work by Carl Lukasewich</description>
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		<title>Budweiser.com Redesign</title>
		<link>http://www.carlsville.com/2009/10/20/budweiser-com-redesign/</link>
		<comments>http://www.carlsville.com/2009/10/20/budweiser-com-redesign/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 02:00:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Carl Lukasewich]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=827</guid>
		<description><![CDATA[
After our work on Bud American Ale, Critical Mass got the opportunity to pitch for the  redesign Budweiser.com. After a 2-phased process of elimination, we won. I was an art director on this project from pitch to launch. 
Always evolving their branding strategy, Budweiser has recently turned away from &#8220;King of Beers&#8221; (at least [...]]]></description>
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		<title>Ale Finder iPhone App</title>
		<link>http://www.carlsville.com/2009/10/19/ale-finder-iphone-app/</link>
		<comments>http://www.carlsville.com/2009/10/19/ale-finder-iphone-app/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:24:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[beer]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[iPhone]]></category>
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		<guid isPermaLink="false">http://www.carlsville.com/?p=807</guid>
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Part of our strategy with launching BudAmericanAle.com was to also launch an iPhone app to help people find the beer.  No matter where you are in the USA (except for certain states where it&#8217;s prohibited to do so), you can find yourself a Bud American Ale with the handy dandy Ale Finder iPhone app. [...]]]></description>
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		<title>Digital Photo Pro Article</title>
		<link>http://www.carlsville.com/2009/10/19/digital-photo-pro-article/</link>
		<comments>http://www.carlsville.com/2009/10/19/digital-photo-pro-article/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:08:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=718</guid>
		<description><![CDATA[
To complement the Rolex &#8220;Extraordinary Watches&#8221; campaign of 2006, Critical Mass was asked to develop online interaction of the Rolex line in environmental contexts. Each watch was to be shown in an interactive 360º scenario. There were dozens of photo and video shoots around the world in exotic locations. I was lucky enough to art [...]]]></description>
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		<title>Rolex.com Redesign</title>
		<link>http://www.carlsville.com/2009/10/19/rolex-com-redesign/</link>
		<comments>http://www.carlsville.com/2009/10/19/rolex-com-redesign/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 01:59:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Rolex]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=743</guid>
		<description><![CDATA[
I had the great fortune of being one of the art directors at Critical Mass who redesigned Rolex.com a couple years ago (the site has since been re-re-designed by a different agency). The client wanted the best because they ARE the best. Thus, we went through a fairly exhaustive exploration process before arriving at our [...]]]></description>
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		<title>BudAmericanAle.com</title>
		<link>http://www.carlsville.com/2009/10/19/budamericanale-com/</link>
		<comments>http://www.carlsville.com/2009/10/19/budamericanale-com/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 01:21:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=768</guid>
		<description><![CDATA[
Anheuser-Busch launched a new beer in 2008: Budweiser American Ale. They asked Critical Mass to create their web presence and digital campaigns. I was an art director on the project. 
Aimed at micro-brew beer drinkers, Bud American Ale is a great full-flavored addition to the Budweiser line. Their marketing focus was to be all about [...]]]></description>
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		<title>My Vegas</title>
		<link>http://www.carlsville.com/2009/10/19/my-vegas/</link>
		<comments>http://www.carlsville.com/2009/10/19/my-vegas/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 22:57:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA["Las Vegas"]]></category>
		<category><![CDATA["social network"]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[Vegas]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=700</guid>
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Why would someone use My Vegas for social networking when they already use Facebook or MySpace? Because you can be whoever you want with My Vegas. My team at Critical Mass suggested that the Las Vegas Convention and Visitor&#8217;s Authority build themselves a socially enabled hub in order to promote tourism to Vegas. After signing [...]]]></description>
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		<title>Codex Ashes and Snow</title>
		<link>http://www.carlsville.com/2009/10/18/codex-ashes-and-snow/</link>
		<comments>http://www.carlsville.com/2009/10/18/codex-ashes-and-snow/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 03:59:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>

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As an extension to his Ashes and Snow work, Gregory Colbert created amazing one-of-a-kind books containing beautiful reproductions of his larger images. This website is the online showcase of the collection.  Alongside AshesAndSnow.org, Critical Mass was tasked with creating the online version of the Codex Ashes and Snow collection. I was fortunate enough to [...]]]></description>
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		<title>Ashes and Snow</title>
		<link>http://www.carlsville.com/2009/10/18/ashes-snow/</link>
		<comments>http://www.carlsville.com/2009/10/18/ashes-snow/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 03:39:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[awards]]></category>
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		<guid isPermaLink="false">http://www.carlsville.com/?p=188</guid>
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When Critical Mass (the company I currently work for) got the opportunity to build Rolex.com, they also got the opportunity to take on AshesAndSnow.org. I was fortunate enough to be one of the art directors on both projects. Ashes and Snow is the brainchild or Gregory Colbert, a Canadian photographer who has created his own [...]]]></description>
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		<title>Las Vegas &#8211; Free Will Campaign</title>
		<link>http://www.carlsville.com/2009/10/18/free-will-campaign/</link>
		<comments>http://www.carlsville.com/2009/10/18/free-will-campaign/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 02:55:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[awards]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=298</guid>
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Free Will is a completely integrated campaign selling Las Vegas as a vacation destination. It spanned TV, print, web and mobile. A collaboration between R&#038;R Partners and Critical Mass, Free Will started as a TV campaign that expanded into the online world. I was privileged to be the art director for the online portion.
The divine [...]]]></description>
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		<title>Hyatt Andaz</title>
		<link>http://www.carlsville.com/2009/10/18/hyatt-andaz/</link>
		<comments>http://www.carlsville.com/2009/10/18/hyatt-andaz/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 01:43:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.carlsville.com/?p=461</guid>
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Critical Mass was asked to create some concepts for Hyatt&#8217;s hip Andaz boutique hotel brand. I was one of the art directors on the project.  Hyatt wanted to create some buzz about their new NYC location. Since the Andaz target audience is quite digi-savvy, we thought it would be great to bridge online and [...]]]></description>
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