After our work on Bud American Ale, Critical Mass got the opportunity to pitch for the redesign Budweiser.com. After a 2-phased process of elimination, we won. I was an art director on this project from pitch to launch. /view details
Part of our strategy with launching BudAmericanAle.com was to also launch an iPhone app to help people find the beer. /view details
I had the great fortune of being one of the art directors at Critical Mass who redesigned Rolex.com a couple years ago (the site has since been re-re-designed by a different agency). The client wanted the best because they ARE the best. Thus, we went through a fairly exhaustive exploration process before arriving at our final solution. /view details
Anheuser-Busch launched a new beer in 2008: Budweiser American Ale. They asked Critical Mass to create their web presence and digital campaigns. I was an art director on the project. /view details
Why would someone use My Vegas for social networking when they already use Facebook or MySpace? Because you can be whoever you want with My Vegas. /view details
As an extension to his Ashes and Snow work, Gregory Colbert created amazing one-of-a-kind books containing beautiful reproductions of his larger images. This website is the online showcase of the collection. /view details
When Critical Mass (the company I currently work for) got the opportunity to build Rolex.com, they also got the opportunity to take on AshesAndSnow.org. I was fortunate enough to be one of the art directors on both projects. /view details
Free Will is a completely integrated campaign selling Las Vegas as a vacation destination. It spanned TV, print, web and mobile. A collaboration between R&R Partners and Critical Mass, Free Will started as a TV campaign that expanded into the online world. I was privileged to be the art director for the online portion. /view details
Critical Mass was asked to create some concepts for Hyatt’s hip Andaz boutique hotel brand. I was one of the art directors on the project. /view details
Back when Critical Mass had AT&T Wireless as a client, they asked us to think “blue sky” and create some concepts on the ideal online purchase experience for their customers. /view details
