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	<title>carlsville.com &#187; identity</title>
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	<link>http://www.carlsville.com</link>
	<description>a portfolio of work by Carl Lukasewich</description>
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		<title>Atomicron 6000</title>
		<link>http://www.carlsville.com/2009/08/13/atomicron-6000/</link>
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		<pubDate>Fri, 14 Aug 2009 02:40:26 +0000</pubDate>
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				<category><![CDATA[identity]]></category>

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		<description><![CDATA[Atomicron 6000 was a school project: Develop a new identity for an existing product that really needs it. The product I chose is a fancy clock made by a reputable electronics company whose name starts with Oregon. Their identity and package design did not suit the product whatsoever. This clock is really cool. It&#8217;s futuristic [...]]]></description>
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		<title>miNOR LEAGUE</title>
		<link>http://www.carlsville.com/2009/08/12/minor-league/</link>
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		<pubDate>Thu, 13 Aug 2009 03:47:09 +0000</pubDate>
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				<category><![CDATA[identity]]></category>
		<category><![CDATA[illustration]]></category>

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		<description><![CDATA[I once had an idea for a record store that dealt only in independent music. No major labels allowed. Based on the idea of a league of indy &#8220;teams&#8221;, or genres of music, I developed a series of stereotypical musical characters that represented each genre (seen below). The main face of the store (seen above) [...]]]></description>
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		<title>Critical Mass Character</title>
		<link>http://www.carlsville.com/2009/07/08/critical-mass-character/</link>
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		<pubDate>Thu, 09 Jul 2009 00:45:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[experiments]]></category>
		<category><![CDATA[identity]]></category>

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		<description><![CDATA[Back when Critical Mass was rethinking their identity, one of my ideas was to rebrand and introduce a character. Seeing as Critical Mass is all about creating online experiences, a great logical fit was to have a kind of mascot that could represent the emotional reactions to those online experiences. At the time I was [...]]]></description>
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		<title>Chickenwire</title>
		<link>http://www.carlsville.com/2009/06/03/chickenwire/</link>
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		<pubDate>Thu, 04 Jun 2009 03:05:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[identity]]></category>
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		<category><![CDATA["chicken wire"]]></category>
		<category><![CDATA[donkey]]></category>
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		<description><![CDATA[My friend Gabriel is a very talented musician and producer. He asked me to do up a logo using his favorite animals &#8211; rabbits and donkeys. I opted to go for a hand drawn crest to reflect his hands-on approach to music. That and I thought it would be pretty funny to see a crest [...]]]></description>
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