Digital Photo Pro Article
To complement the Rolex “Extraordinary Watches” campaign of 2006, Critical Mass was asked to develop online interaction of the Rolex line in environmental contexts. Each watch was to be shown in an interactive 360ยบ scenario. There were dozens of photo and video shoots around the world in exotic locations. I was lucky enough to art direct the Submariner shoot in Turks & Caicos. Digital Photo Pro wrote a nice article about the shoot. /view details







