I had the great fortune of being one of the art directors at Critical Mass who redesigned Rolex.com a couple years ago (the site has since been re-re-designed by a different agency). The client wanted the best because they ARE the best. Thus, we went through a fairly exhaustive exploration process before arriving at our final solution. /view details
When Critical Mass (the company I currently work for) got the opportunity to build Rolex.com, they also got the opportunity to take on AshesAndSnow.org. I was fortunate enough to be one of the art directors on both projects. /view details
Free Will is a completely integrated campaign selling Las Vegas as a vacation destination. It spanned TV, print, web and mobile. A collaboration between R&R Partners and Critical Mass, Free Will started as a TV campaign that expanded into the online world. I was privileged to be the art director for the online portion. /view details
Cow Boy is an illustration I created as a student, many years ago. The assignment was very simple – make a cowboy. /view details
