Part of our strategy with launching BudAmericanAle.com was to also launch an iPhone app to help people find the beer. No matter where you are in the USA (except for certain states where it’s prohibited to do so), you can find yourself a Bud American Ale with the handy dandy Ale Finder iPhone app. Also available for Blackberry, the app was a perfect extension of the Get Offline campaign, which was aimed at getting people off the internet and into bars and stores to try the beer.
I was an art director on this project with Critical Mass.
Tags: beer, Budweiser, interactive, iPhone, online
