After our work on Bud American Ale, Critical Mass got the opportunity to pitch for the redesign Budweiser.com. After a 2-phased process of elimination, we won. I was an art director on this project from pitch to launch. /view details
10/20/09
Budweiser.com Redesign
10/19/09
Ale Finder iPhone App
Part of our strategy with launching BudAmericanAle.com was to also launch an iPhone app to help people find the beer. /view details
10/19/09
Digital Photo Pro Article
To complement the Rolex “Extraordinary Watches” campaign of 2006, Critical Mass was asked to develop online interaction of the Rolex line in environmental contexts. Each watch was to be shown in an interactive 360ยบ scenario. There were dozens of photo and video shoots around the world in exotic locations. I was lucky enough to art direct the Submariner shoot in Turks & Caicos. Digital Photo Pro wrote a nice article about the shoot. /view details
10/19/09
Rolex.com Redesign
I had the great fortune of being one of the art directors at Critical Mass who redesigned Rolex.com a couple years ago (the site has since been re-re-designed by a different agency). The client wanted the best because they ARE the best. Thus, we went through a fairly exhaustive exploration process before arriving at our final solution. /view details
10/19/09
BudAmericanAle.com
Anheuser-Busch launched a new beer in 2008: Budweiser American Ale. They asked Critical Mass to create their web presence and digital campaigns. I was an art director on the project. /view details
10/19/09
My Vegas
Why would someone use My Vegas for social networking when they already use Facebook or MySpace? Because you can be whoever you want with My Vegas. /view details
10/18/09
Codex Ashes and Snow
As an extension to his Ashes and Snow work, Gregory Colbert created amazing one-of-a-kind books containing beautiful reproductions of his larger images. This website is the online showcase of the collection. /view details
10/18/09
Ashes and Snow
When Critical Mass (the company I currently work for) got the opportunity to build Rolex.com, they also got the opportunity to take on AshesAndSnow.org. I was fortunate enough to be one of the art directors on both projects. /view details
10/18/09
Las Vegas – Free Will Campaign
Free Will is a completely integrated campaign selling Las Vegas as a vacation destination. It spanned TV, print, web and mobile. A collaboration between R&R Partners and Critical Mass, Free Will started as a TV campaign that expanded into the online world. I was privileged to be the art director for the online portion. /view details
10/18/09
Hyatt Andaz
Critical Mass was asked to create some concepts for Hyatt’s hip Andaz boutique hotel brand. I was one of the art directors on the project. /view details
